Saint Lucia appoints Julien Alfred as Tourism Ambassador

CASTRIES, SAINT LUCIA – In a momentous ceremony on September 26, the Saint Lucia Tourism Authority announced world-renowned athlete, Julien Alfred, as an official Tourism Ambassador for the destination. This landmark partnership seeks to elevate the island’s profile as a premier global travel destination.

Julien Alfred receives brand Saint Lucia keepsakes.

Distinguished guests gathered to honour Julien, whose remarkable achievements have not only brought pride to Saint Lucia but have also inspired countless individuals worldwide. As the recent gold medalist in the Women’s 100 meters and silver medalist in the 200 meters at the Paris Olympics, Julien’s talent and determination exemplify the spirit of excellence that defines Saint Lucia. Most recently, she reinforced her title of the World’s Fastest Woman at the Brussels Diamond League.

As Tourism Ambassador, Julien will participate in promotional events for Saint Lucia in key markets globally, also conducting media engagements and advertising initiatives to promote the island and its marketing campaigns. Additionally, Julien will engage in social media campaigns to highlight tourism in Saint Lucia. A key feature of this collaboration is the co-branding of the prominent Saint Lucia logo on Julien’s PUMA competition and warm-up kits. This partnership is expected to enhance the island’s visibility and establish Julien as a contemporary global ambassador for Saint Lucia.

Julien Alfred signing the Tourism Ambassador Agreement.

“With her influence, we aim to attract visitors seeking not just a destination, but an inspiring experience that resonates deeply,”remarked Tourism Minister Hon. Dr. Ernest Hilaire. “Together, we will create a lasting impact on our tourism sector and inspire the world to discover the beauty of Saint Lucia.”

An emotional Alfred remarked “I am truly lost for words, and grateful for the opportunity. I can’t tell which is the bigger achievement right now- winning the Olympic gold or being an ambassador to my beloved country. However, rest assured that wherever I roam, Saint Lucia will always be my first choice.”

The collaboration marks an exciting chapter for both Julien and the Saint Lucia Tourism Authority, with the potential to launch innovative initiatives that highlight the island’s unique offerings and global appeal.

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.